This is the announcement of the Digital Credibility Study, which was funded by the Knight Foundation
“Online Credibility” Items
Virtual Brainstorming for ONA project
The ONA project used virtual brainstorm, facilitated D.S. Griffen & Associates. It was a way to gather a large number of people to brainstorm the project’s main survey
The ONA Digital Credibility Report
This is a PDF of the Online News Association study on digital credibility, co-authored by Howard Finberg and Martha Stone with assistance from Diane Lynch. Here’s what the goals of the project were:
ONA’s Web Credibility Study, for which it was awarded $225,000 from the John S. and James L. Knight Foundation (www.knightfdn.org), is studying the impact of technology and the Internet on the gathering and dissemination of news.
The study will work to develop and promote principles and guidelines for online journalism focusing on proper relationships between editorial content, advertising and e-commerce; the development of ethical standards and avoidance of conflicts of interest; and appropriate use of hyperlinking in a journalistic environment.
Digital Credibility Study Release Announcement
A copy of the announcement that the study results will be released at the ONA convention in Berkeley, Ca. on Oct. 27, 2001
Presentation of ONA Digital Credibility Report
Here’s a copy of the main online credibility presentation given at the ONA convention in 2001. The goal was to share the results of the ONA Credibility study conducted in 2000-2001. This PDF includes notes or a script for the presenters. It has the key elements the authors wanted to share with the audience. I conducted the survey work and wrote a large section of the report and was responsible for creating the presentation.
Understanding Online Credibility. An ONA Project
One of the more interesting and challenging project I undertook as a consultant was as a co-author on a study of online credibility for the Online News Association, which was funded by the Knight Foundation. The purpose of the study was outlined in the press release from ONA:
The study will work to develop and promote principles and guidelines for online journalism focusing on proper relationships between editorial content, advertising and e-commerce; the development of ethical standards and avoidance of conflicts of interest; and appropriate use of hyperlinking in a journalistic environment.
It was a big project and a great learning opportunity about putting together a research project with a level of academic rigor. My co-author was Martha Stone, another consultant.
“The results generated from ONA panel discussions and research will provide a foundation for the ongoing discussions regarding credibility in this very new medium. It is a chance to help shape solid journalistic practices early,” said Howard Finberg, co-director.
The project was announced by ONA via Business Wire release.