“Future” Items

Membership, Instructions and More for API Design 2000 Seminar

I’ve uploaded a collection of memos about the American Press Institute’s J. Montgomery Curtis Memorial Seminar on the future of newspaper design. The collection starts with the invite / acceptance letter in April 1988. 

On July 21, API sent out the important information about the  seminar — a memo outlining a task for each seminar participant: design a front page of the future.

Each member is being asked to create a front page of the future, including content mix and design elements. These front pages (which will become a part of this year’s post-seminar publication) will be analyzed in advance by Roger Black, one of the most active and acclaimed publication designers in the United States, and discussed during the program.

There is also a schedule of events and information about discussion groups and the final round-table.

Here’s a look at the seminar schedule:

  • Monday, September 12:
      • 8:30 – 10:00 – “Newspapers in a Visual Society11
        Speaker: John Lees, Partner, Herman and Lees         Associates, Inc., Cambridge, Mass.
      • 10:15 – 12:15 – “The Front Page”
        Speaker: Roger Black, President, Roger         Black Inc., New York, N.Y.
      • 2:00 – 3:30 – Study I: “The Future for Newspaper Graphics”
        Speaker: Howard Finberg, Assistant Managing         Editor, Arizona Republic, Phoenix, Ariz.
      • 3:45 – 5:15 – Study II: “Color”
        Speaker: Nanette Bisher, Assistant Art Director, U.S. News and World Report, Washington, DC.
  • Tuesday, September 13:
      • 8:30 – 10:00 – Study III: “The Impact of Technology”
        Speaker: David Gray, Managing         Editor/Graphics, Providence Journal Company, Providence, RI.
      • 10:15 – 11:45 – Study IV: “The Role of Tomorrow’s Newspaper Designer”
        Speaker: Marty Petty, Vice President/Deputy         Executive Editor, Hartford Courant, Hartford, Conn.
      • 12:00 – 1:30 – The membership will be broken into small groups to discuss in greater detail specific issues raised during the seminar.
      • 1:45 – 3:30 – The membership will return to the API Round-Table to hear reports from each group detailing observations and any conclusion.

One other important document: the discussion leaders biographies.

The end product of this seminar can be seen in this slideshow.

 

Looking at the Local Marketplace Providers, 1996

The PAFET group [see item about its founding] commissioned the technology consulting group, the Yankee Group, to look at competitors in local markets. In other words, look at who could compete against newspapers for viewers and advertisers. Here’s a touch of the overview:

PAFET has asked the Yankee Group to research the variety of institutions providing localized, Web-based consumer information services.  The firms were researched from two perspectives: investment opportunities and partnership opportunities.

  • Local content/city-based
  • Enhanced Yellow Pages
  • Other (combination of both camps/directory services)

On-line services such as AOL’s Digital Cities and Microsoft’s Sidewalk were not covered in this effort. 

We evaluated these companies on a series of criteria which were in turn weighted according to strategic importance. These criteria included positioning in four main categories:

1. brand/marketing/sales,

2. corporate and competitive,

3. content and services, and

4. technical

 

The report gives a snapshot to the time when newspaper companies knew there was danger ahead. How much they were willing to act is another matter.

10th Annual Interactive Newspaper Conference

I was a speaker at the Editor & Publisher magazine’s 10th Annual Interactive Newspapers Conference in Atlanta, Ga. My speech was recorded live on February 18, 1999 in Atlanta, Georgia.

Here’s a bit of what I said at the start of my speech:

I made a presentation to our managers at Phoenix Newspapers a couple of weeks ago, and I sort of titled it “Armageddon” and whether, when we lose all, some share of classifieds in the next three years, what impact will that have on the bottom line. And if you look at the latest research from Forrester, they predict, on industry average, a 7% reduction in bottom line figures. If classified continues going the way it’s going then seven percent of us won’t be here next year, unless other things happen.

Another couple of interesting statistics is that in less than a dozen years, in 10 years, everybody under 50 will be computer literate. We’re all basically computer literate here; and obviously, the generations coming behind us are all computer literate. And even scarier is that by 2010, everybody under the age of 21 will not have known a world without the Internet. To us, some grey hairs [old folks] in the room, along with myself, is that we can remember, hot type and cold type and all that. And we remember when the Internet first took off.

This transcript is sometimes hard to read since the transcriber didn’t catch all of the jargon. However, it gives you a taste of what we were talking about in 1999.

PAFET Review of Media Landscape, 1994

The PAFET Operating Committee had several tasks. The most important was to keep the Strategic Committee, i.e. the Big Bosses, abreast of technology and changes in the media landscape. One of the tools we used was a report [monthly at times] that could be distributed across various “C Suites” and lower in an organization.  Here’s what I wrote about the first edition:

The purpose of the Pafet Review is to keep you abreast of the changing alliances and their potential impact on the media industry. The report is prepared by the Yankee Group under the direction of the Operating Committee.

In the future, the committee plans to add more analysis. This analysis will not only include broad implications, but also the impact of the changing landscape upon Pafet’s mission.

Speech at the 10th Annual Interactive Newspaper Conference

In February 1999, I gave a presentation to the the interactive newspaper group gathered in Atlanta, GA. It was a speech about what was going on at Central Newspapers and about the future of newspapers. Here’s a taste:

Another couple of interesting statistics is that in less than a dozen years, in 10 years, everybody under 50 will be computer literate. We’re all basically computer literate here; and obviously, the generations coming behind us are all computer literate. And even scarier is that by 2010, everybody under the age of 21 will not knows a world without the Internet. To us, some grey hairs in the room, along with myself, is that we can remember, we don’t necessarily like to remember, hot type and cold type and all that.

Here’s the full speech transcript 10th Annual Interactive Newspaper Conference_1999

Pagination and a Look Into the Future of Newspapers

In 1999 I was asked to contribute to a book about pagination being published by the Society of News Design and the Association of News Editors. You can download the entire book from here.

At the end of the article I made some “bolder, out-on-a-limb” predictions:

  • Design as a unique job function in newspapers will slowly dissolve into other editing responsibilities.
  • Editing will encompass more than the technical aspects of copy editing and take on more responsibilities for the entire infopacks.
  • Computers will automatically handle most of the routine production responsibilities, freeing editors to do lust what we have always wanted them to do – make journalistic choices on behalf of their readers and the community.
  • Most, if not all, maps and charts will be produced by software. There will be fewer artists at newspapers doing “art work.”
  • The presentation of information will be of such importance for the organization that the senior editor with such responsibilities will report to the publisher.

I like my final paragraph:

Newspapers are on the verge of freeing themselves from the limitations of their production equipment. While I would not predict the end of newsprint as we know it, the era of print-centric delivery is coming to an end. We need to look beyond technology to find the solutions to organize and motivate our workforce for the new millennium. If we are successful, this is the last pagination book you will ever read.