“Chicago Tribune” Items

How a Graphics Editor Works at the Chicago Tribune

The first edition of the journal of the Society of Newspaper Designers (SND) featured excerpts of a speech I gave the the organization’s first convention.  The gather was held in Tribune Tower, in a meeting room called Campbell Hall (if memory serves).  That meant we probably had no more than a couple of hundred folks in the room.  The editors of Design took a transcript of my speech and turned into an article.  However, I didn’t know any of this until publication.

Reading it over today still gives me lots to cringe about — I was a bit arrogant.  OK, I was a full of self-importance about this new role.  The Chicago Tribune was the leader in informational graphics.  And I was the Graphics Editor.  I wished I had remembered to talk about how this was a team activity, not a solo sport.

However, I still like my conclusion, that all of the work we do is about making it better for the audience:

You can have the prettiest looking graphics in the paper and it doesn’t mean anything  if  it doesn’t  communicate with readers. That’s the most important thing as far as the Tribune and the graphics editors go. If we’re not communicating  with  the reader, we’ve lost it all. It’s my job to go for it.

Not sure what I was going for, but I guess we did.

Here’s the article from Design

Young Readers and the Future of the Chicago Tribune

In late 1973 and early 1974 I was part of a committee at the Chicago Tribune.  The committee members were all under 30 and most of us recent hires by the newspaper.  Our task was to explore what the paper should do to attract more younger readers.  This task was less about getting young adults to read newspapers but to read the Tribune instead of the Chicago Sun-Times.  Members of the committee: Ovie Carter, Gary Deeb, Howard Finberg, Clarence Page, Don Pierson, Bill Plunkett, Karen Schickedanz, Rick Soll and Linda Winer.  Here’s what we wrote in our summary:

Simply stated, the Chicago Tribune takes itself too seriously. This is not to diminish its role as one of the nation’s best newspapers. Rather, it is a suggestion that the time has come for the Chicago Tribune to slaughter, once and for all, many of its sacred cows.

Further on, we concluded:

What we are recommending, in a general way, is a relaxation of the restraint that prohibits surprise and thought-provoking material from appearing in the Tribune.   It is not a recommendation to relax or reduce in any  way the standards of journalism: Strict reverence for the facts, a sense of fairness, and an attention to thoro reporting.

Please note the unique spelling of thorough, as the Tribune was still gripped by a style book that used simplified spelling, a cause of the previous owner/publisher:  Col. Robert McCormick.

The  is available as a PDF file: chi trib_young readers group_02_1974