“Training” Items

Poynter NewsU Registers 100,000 Users. First Big Milestone

When I wrote the original grant request to the Knight Foundation to create an e-learning program at The Poynter Institute, I put in estimate about how many people would take courses.  It was one of my greatest lapses in predicting success, as I thought we might have 35,000 users by the end of the five-year grant.

After four years, we passed the 100,000 registered user milestone.  In March we launched a marketing campaign thanks to the efforts of Susan Crain of LTV Marketing and Vicki Krueger, my deputy. Part of that campaign involved a press release and a paper called “NewsU Servcs Global E-Learning Audiences.”

We also ran a contest to gather stories about how NewsU change the lives of its users.  My favorite was a reporter at newspaper in the northwest:

“I credit NewsU for helping me do my job better than I could on my own, giving me courage to try new things,” says Sheila Hagar, a reporter for the Walla Walla (Wash.) Union Bulletin. “I don’t feel alone when I take a class.”

One of my goals, not yet realized, was to find a way to create a community around people who took NewsU modules.  I still have hopes that this will happen.

“The idea is to create a sense of community for those who want to share and ask questions of their fellow participants,” says Howard Finberg, director of interactive learning at The Poynter Institute. “You could call it a learning network. Your training should be much more than what’s on the screen.”

NewsU Makes the Connection to Educators at AEJMC

The initial plan for News University, the e-learning site created at The Poynter Institute and funded by the Knight Foundation, was to focus on professional.  We didn’t think there we had much of a role to play in helping educators.  That turned out to be wrong.  And by the time I presented NewsU to educators at the Association of Educators of Journalism and Mass Communications [AEJMC], we knew our e-learning would be helpful in training the next generation of journalists.  Here is a tidbit from the AEJMC Reporter, which was the convention newspaper:

hif pyramid of training reach 08_03_2006
The Pyramid of Training Reach at AEJMC 2006

“Initially, NewsU was about professionals, but we wanted to reach out to the academic community,” said NewsU director Howard Finberg during a presentation Wednesday. “We did this for two reasons. First, journalism students become journalists. We want to get them early. Secondly, teachers need help.”

This presentation was one of the first public showing of my “Pyramid of Training Reach,” a device to help explain how different training methods have different audience potential and different intensity of experience.

Journalists in Charge of Their Own Training

As part of the push to launch Poynter News University, aka NewsU, I wrote an article about the new site for the American Society News Editor publication, the American Editor (November-December 2005 edition).  The key point then (and now) is that journalists needed to be in charge of their own training.

The article explained our philosophy about e-learning and talked about some of early courses, such as “Cleaning Your Copy,” the module created by Vicki Krueger, Poynter director of interactive learning/NewsU.

Here’s what I wrote at the end of the article

Ultimately, NewsU will succeed because journalism will take control of their own training needs and recognize that small investments in time – and money – can make them better at their jobs.

If you want to read the full article, here’s the PDF.

 

NewsU’s First ‘Public’ Beta

Thanks to the support of the Asian American Journalism Association (AAJA), NewsU was able to create its first online group seminar (OGS).  An OGS is a e-learning module that allows for more interaction between faculty and participants and among the participants themselves. Mae Cheng, one of the more forward looking journalists at the association, saw e-learning as an opportunity to provide additional services to AAJA members.  Mae asked about the possibility of working with Poynter on e-learning even before Poynter had received the Knight grant for the NewsU project.  Here’s her October 2002 email to Paul Pohlman and other members of the faculty.  I was the Institute’s Presidential Scholar and wouldn’t join the faculty until January 2003.

—–Original Message—–
From: Mae.Cheng@newsday.com [mailto:Mae.Cheng@newsday.com]
Sent: Wednesday, October 30, 2002 11:46 AM
To: paulp@poynter.org
Cc: Evelyn Hsu; Howard Finberg; Chip Scanlan; Al Tompkins
Subject: aaja

Hi Paul,
I hope this finds you well.
Just wanted to check back with you on two fronts:
The first is that our convention co-chairs and I have gone through your 2003 course offerings, and the following list are the sessions that most intrigue us. Do you think there’s any way we can get a couple of these sessions to San Diego for our convention in August?
1. Poynter leadership for mid-level editors
2. tough choices: doing ethics
3. advanced power reporting for reporters/photojournalists
4. collaboration conference: storytelling partnerships
5. enterprise and investigative reporting for broadcast
6. reporting on race relations.

The second thing I wanted to ask you is if there’s been any further
thought at Poynter about partnering with us to offer an online training program. [Bold added –Hif]

Thanks.

Mae

Future of Journnalism Education Speech

I gave keynote speech at European Journalism Centre 20th Anniversary celebration in Maastricht, Netherlands, thanks to the director of the EJC’s director, Wilfried Rutten. The speech [PDF link] gave me an opportunity to build upon remarks I made the previous year at the “Picnic” conference.  I was part of a panel that addressed the future of journalism. I also wrote an article for Poynter Online about the topic.  I must admit that I love this line: “Journalism education can’t teach its way to the future.”

Here’s the start of the Poynter Online article that captures the spirit of the speech:

As we think about the changes whipping through the media industry, there is a nearby storm about to strike journalism education.

The future of journalism education will be a very different and difficult future, a future that is full of innovation and creative disruption. And, I believe, we will see an evolution and uncoupling between the value of a journalism education and a journalism degree.

When we think about the future, there’s not a single future. The future for a 20-year-old is clearly very different than the future of a 60-year-old. Each will bring a very different perspective.

The future of journalism education is linked to the future of journalism itself. Each is caught within the other’s vortex, both spinning within today’s turmoil of change.

There is a video of the speech on YouTube.

The reaction to both the speech and the article were very good, although it was part of a swirl of postings and speeches about the topic.  With the encouragement of my colleague, Vicki Krueger, I decided that this topic needed continued study and that will lead to other reports and writing.

Draft report pages from the July 2011 ASNE and American Press Institute survey of newspaper editors

ASNE-API Leadership Survey, July 2011

This is the draft report of a joint survey by the American Society of News Editors and the American Press Institute, dated July 20, 2011. Invitations went to 1,830 editors at about 1,400 daily newspapers, 50 online-only news sites and the deans of 100 accredited journalism schools. One hundred five people responded — nearly half of them from papers with circulations of 50,000 or less, which is where most American dailies live. Respondents rated 27 statements about content and audience, leadership and development, and organization and operations. ASNE planned to use the findings to shape training for top editors over the following 12 to 18 months, beginning with a regional workshop in Lexington, Ky., in October.

The framing of the report is a tension the authors return to again and again — editors who are determined and editors who are worn down:

These are editors focused on two things. Philosophically, they are committed to their fundamental, First Amendment roles. Pragmatically, they will do what it takes to weather the industry’s transformation as it struggles in the new “print dollars to digital dimes” world.

The three top-ranked opportunities or challenges: maintain quality writing and editing despite budget and staffing cuts (83.8 percent called it “very important”); redefine roles, strategies and tactics for moving newsrooms from once-a-day publishing to continuously updated, 24/7 news; and exploit mobile opportunities to distribute content and build audience.

What gives the document its bite are the unattributed editor comments:

“It’s time,” wrote one editor, “for newsrooms to focus on finding ways to do fewer things well, instead of doing everything poorly.”

“Too many interruptions, distractions,” wrote one editor. “Not able to put together a stretch of time that’s long enough to focus and complete anything that can’t be accomplished in five minutes. … I can get a lot of things started, but it’s becoming harder and harder to see them through to successful completion.”

“We are all in this same leaky boat together and it’s time to let go of our old ideas about labor and management. We all need to start building a new ship — and fast.”

The draft press release attached to the report quotes Linda Grist Cunningham, vice chair of ASNE’s Leadership Committee; Carol Ann Riordan, interim executive director of the American Press Institute; and Mizell Stewart III, editor of the Evansville (Ind.) Courier & Press and chair of the Leadership Committee.

“The affirmation that editors can stay focused on good journalism as they wrestle with spreadsheets and new technology isn’t unexpected,” said Linda Grist Cunningham … “But it certainly is reassuring.”

The report ends with the question it can’t answer:

The question remains: Which will prevail? The determination to succeed, to beat back the naysayers? Or the resignation that comes with fear, inertia and a mourning of the loss of the past?

Reading this in 2026 — fifteen years later — the survey is a useful marker of where newsroom leadership thinking stood at the start of the mobile era. The priorities the editors named are no longer strategic questions; they were settled by events. What remains strikingly current is the complaint that there is no time to think, and the one editor who predicted the tablet future and wrote, “This is the generation of transition.”

Typed interoffice memo dated December 15, 2004 with the agenda for the Interactive Learning Steering Committee meeting at The Poynter Institute

Agenda for a NewsU Steering Committee Meeting, December 2004

An interoffice memo from December 15, 2004, setting the agenda for the Interactive Learning Steering Committee meeting at The Poynter Institute. I sent it to Karen Dunlap, Keith Woods, Paul Pohlman, Bill Mitchell, Leslie Pelley and Chip Scanlan, with copies to Paige West, Casey Frechette, Vicki Krueger and Elizabeth Ferris. The meeting was set for 2 p.m. in the Baldwin Conference Room.

The agenda covers the project overview — registration, course development, the third phase of the NewsU technology, the transition to NewsU servers, the fee payment system and a site redesign — plus launch plans, staffing and an “on deck” list of courses in development. Among the internal challenges noted:

Update on internal challenges with self-exploration
Half of faculty has registered

Launch plans pointed to the American Society of Newspaper Editors, with marketing work already underway, including a slogan:

Slogan: It’s All About U

Courses on deck included Drinking Water Quality (SEJ), Beat Basics and Beyond (Steve Buttry), Clean Copy v2 (Vicki Krueger/ACES), Sound Storytelling (Andrew DeVigal), Understanding Numbers (Debbie Wolfe), Plagiarism (Kelly McBride), Revisions (Chip Scanlan), Video Story Telling Ethics (Al Tompkins), Better Listening (Jill Geisler) and Writers Toolbox (Roy Clark). Outreach partners listed AAJA, the Online News Association, the Society of Environmental Journalists, the Association of Health Care Journalists, the Education Writers Association, the American Copy Editors Society, the Dart Center, REZ Net and the Kaiser Foundation.

Attached to the agenda were enrollment and user reports as of noon that day. The ONA Training Project led with 410 students, followed by Language of the Image (260), The Interview (249), The Lead Lab (158), Handling Horrible Images (110), Color in News Design (78), Same-Sex Marriage: A Conversation About Coverage (49) and Crafting a Course: Developing eLearning for NewsU (13). Users came from the United States, Portugal, the Philippines, India, Canada, Brazil, Australia, the United Kingdom, Spain, Afghanistan, Albania, Nigeria, China, Poland, Romania, Chile and Ireland. By medium: print 55.45 percent, online 43.79 percent, television 13.4 percent, radio 9.06 percent. The most common way people heard about NewsU was the Poynter Online Web site.