“Technology” Items

Survey of the Online Consumer, 1994

In the spring of 1994 the Interactive Services Association conducted its third annual survey of online users. The report was released in spring 1995. The survey goal was to better understand how online [and early Internet / Web] users went about their cyber business.

These four services represented 85 per cent of the total consumer online market in the spring of 1994. Users were self-selected, in that they participated in the survey of their own volition. These are the service providers whose data appears in this report:

In total, the survey received more than 12,000 completed responses. As the volume of  response varied from vendor to vendor, data were weighted to reflect the subscriber market share associated with each of the service providers at the time of the survey to give a more accurate national picture.

Some of the headlines from this report:

  1. The consumer audience for online services is broadening. The income levels of online users, as well as their age and usage patterns, are becoming more diverse, reflecting a growing acceptance of online services by consumers outside the traditional high-tech early adopters.
  2. Given this trend, it appears plausible that by the end of 1995, for the first time, consumers who have been active for one year or less will make up the majority of all consumer online users-a sea change in member composition in just three years.
  3. Online subscribers who also use the Internet represent a different user profile. Internet traffic is driven by users who are younger than traditional online subscribers.

It is fascinating to look at users from that period — more than 30 years ago from the date of this posting in 2022.

PAFET Review of Media Landscape, 1994

The PAFET Operating Committee had several tasks. The most important was to keep the Strategic Committee, i.e. the Big Bosses, abreast of technology and changes in the media landscape. One of the tools we used was a report [monthly at times] that could be distributed across various “C Suites” and lower in an organization.  Here’s what I wrote about the first edition:

The purpose of the Pafet Review is to keep you abreast of the changing alliances and their potential impact on the media industry. The report is prepared by the Yankee Group under the direction of the Operating Committee.

In the future, the committee plans to add more analysis. This analysis will not only include broad implications, but also the impact of the changing landscape upon Pafet’s mission.

Media Companies Launch Consortium

This is the official launch of PAFET, Partners Affiliated for Exploring Technology. It was a consortium that hoped that by exploring technology together, these companies would benefit from shared knowledge in the creation of new businesses and/or services.

“Our purpose is to maintain and strengthen our competence in collecting, packaging and marketing information, making use of the best of evolving technologies available. As a group we can invest in research on new information technology that larger companies are pursuing,” states James N. Rosse, president and chief executive officer of Freedom Communications, Inc., who will be the first chairman of the PAFET management committee

Technology and Pagination

In 1999 the Society for News Design and the American Society of Newspaper Editors published a book about how managers could more successfully integrate new technologies into their newsrooms.  This project include a number of chapters from the leading technologists in the newspaper industry, including:

  • David M. Cole
  • Heidi de Laubenfels
  • Olivia Casey
  • Ed Kohorst

While pagination, strictly speaking, is an outdated technology, the concepts about workflow and organization are still very valid. 

I wrote about Embracing Change when it came to future technologies. There were a few things I got right:

  • Working at home, even doing newspaper design
  • Always connected to a network
  • Using databases to edit and present content
  • Constant feedback on what consumers are reading

Emerging Tools and Technology. Presentation in 2000

As vice president of CNI Ventures, I was charged with looking for and understanding new technologies that might impact the newspaper industry and, more important, Central Newspapers, Inc. I gave a presentation to the Interactive Newspaper Conference in early 2000 that explored a few of these new tools, including:

  • Brightstreet, a coupon site
  • NexTag, a shopping comparison site
  • Everstream, an audio streaming service
  • Kabango, an Internet radio
  • Palm Pics, a device from Kodak to allow the Palm Pilot to take pictures
  • Webphones, a Nokia device [way before the iPhone]
  • E-Ink, electronic ‘ink’ display [think Kindle, which used that technology]

Of all of the technologies discussed, E-Ink has proven the most successful.

Central Newspapers and Technology

This is a memo sent by Louis [Chip] Weil, the President and CEO of Central Newspapers [CNI] to newspaper analysts at Capital Guardian, a mutual fund. The memo was a copy of a presentation I did about the technology at CNI. As Director of Information Technology at Phoenix Newspaper, part of CNI, I outlined the various initiatives to harness technology in various departments.