“Information Technology” Items

Editor & Publisher column from Nexpo 2002 advising newspaper CEOs to take stock of their digital infrastructure

Dancing To That Old Nexpo Beat

A column for Editor & Publisher, published June 24, 2002, timed to the Newspaper Association of America‘s big equipment and technology show, Nexpo, then under way in Orlando, Fla. The piece argues that the trade-show season is the right moment for a newspaper to take stock of its digital infrastructure — and that the review should not be left to the production and technical managers who happen to be walking the show floor.

It is important that the CEO be directly involved in these discussions. The CEO needs to bring all departments into the discussions, not just the production or technical managers who made it to Nexpo this week.

The column lays out a midyear technology review in four steps. Assess: each manager prepares a brief report on how well the department’s systems are working — including the smaller ones that “just hum along in the background” — and on how successfully employees actually use them, distinguishing technical problems from human ones such as lack of training.

Does the technology help employees do their jobs as effectively as possible? Does the technology work all the time (99.5% uptime)?

Review: go over projects already under way, led by the information-technology director in partnership with each department manager, and not as a finger-pointing exercise. Theorize: look two to five years out at revenue trends, readership trends (including interactive products such as the Web site), demographic trends — the column uses Spanish-language publishing and billing as an example — and technology trends, asking whether broadband, high-definition TV, or TabletPCs will change how advertisers reach customers and how readers get news. Plan and Coordinate: sort the resulting needs into short-term, midterm, and long-term buckets of 12 to 18 months, 18 to 24 months, and 36 to 60 months.

The closing advice is about the show itself: departments attending Nexpo should compare notes while they are still there.

Don’t wait until you get back in the office. Better yet, drag your colleagues to booths that have the technology that is important to your department. Make Nexpo a company event.

The column’s tagline reads: “Finberg, managing director of Finberg-Gentry, the Digital Futurist Consultancy, has worked in newsroom, information-technology, interactive-media, and corporate-strategy roles for several leading papers.”

Editor & Publisher technical column from October 22, 2001 about 802.11b WiFi and wireless workplace connectivity

Time to Unwire the Workplace? A 2001 Column on WiFi

This is a column I wrote for Editor & Publisher, published October 22, 2001, in the magazine’s technical section. At the time I was managing director of Finberg-Gentry, the Digital Futurist Consultancy, and the column grew out of a few days spent watching more than 40 product demonstrations at the DemoMobile conference in La Jolla, Calif.

I opened by making clear what the column wasn’t about — selling news to tiny screens, which was the fashionable wireless topic of the moment.

THIS COLUMN IS NOT ABOUT trying to sell news and information via wireless services. So stifle that yawn. It is an early alert about interesting innovations in wireless workplace connectivity and tools that enable mobile workers to do their jobs better and faster.

The technology I singled out was 802.11b — already being called WiFi — which I described as the equivalent of a wireless Ethernet moving data at 11 megabytes per second. I had been carrying an 802.11b PC card on the road for a year, and noted that airports, universities, hotels and even some Starbucks locations were installing hubs. MobileStar had arranged to put hubs in American Airlines’ airport clubs. My advice to newspaper IT managers was to start thinking about how they would supply and support this new way of staying connected for reporters and sales staff.

The second half of the column was the part I cared more about: using wireless inside the building, in the departments that the wiring never reached.

The technology revolution, for the most part, has left behind mailrooms, pressrooms, and distribution centers. Wireless connectivity will bring instant data access to all departments.

I used UPS as the model — finger-worn bar-code scanners talking via Bluetooth to a wearable terminal, which fed the tracking database over an 802.11b network in real time. The newspaper equivalents were easy enough to imagine: tracking pallets of inserts as they moved to distribution centers, scanning bar codes on press plates as they went on the press, or simply giving production supervisors without fixed desks access to company network services. I also mentioned AvantGo, whose Mobile Delivery package-tracking system was announced at DemoMobile, and whose tools a number of newspaper online departments were already using for news content.

The closing point wasn’t really about wireless at all:

Wired or wireless, it’s all about sharing data quickly and simply.

July/August 1997 TechNews magazine article about The Arizona Republic becoming the first North American newspaper produced entirely with a CCI database publishing system

First U.S. Database Publishing System

From the July/August 1997 issue of TechNews, the magazine of newspaper operations published by the Newspaper Association of America published a story about the conversion of The Arizona Republic to a CCI Europe database publishing system. This was work I led as the paper’s director of information technology. The new system replaced the Information International Inc. (Triple-I) pagination system that had made the Republic one of the first metro newspapers in the country to be completely paginated.

The Arizona Republic recently became the first newspaper in North America to be created entirely through “database-system publishing.” The Republic can now gather information once and distribute it in a variety of formats: from ink-on-paper to online, from fax to CD-ROM.

The first phase was completed June 2, 1997. The story notes that Phoenix Newspapers Inc. was doing this while also constructing a new 10-story building, launching Arizona Central, merging The Phoenix Gazette and Republic newsrooms and closing The Gazette, and moving more than 1,000 employees and their computers across the street.

Finberg described the timing of the switch to CCI’s database system as a lot like “changing the engine in an airplane at 35,000 feet. On paper it looks possible, but in your heart you know it will be pretty tricky. It is not something for the fainthearted.”

Dave Seibert, technology-development manager for news and information at PNI, is quoted on the hardest technical problem — getting CCI to talk to the existing SII text-editing system, which took about six months. David Neibergall, team leader for design, points to WYSIWYG editing, and to designers finally leaving the darkened room the staff called “The Cave,” a space required by the low-contrast green screens of the Triple-I system.

At the time of the article, the Republic was paginating more than 1,100 pages a week on CCI, with a common copy-editing and design database due that fall and reporters moving to Windows PCs in 1998. The piece closes on MediaServer and the ambition behind the whole project:

“With a database publishing system, we’ll have the tools to produce not only the newspaper, but also online editions, magazines, and more. The key is effective access to our content—text, photos, audio—regardless of the delivery method.”

Reading this in 2026, the vocabulary has changed but the argument has not. Create the content once, store it in a structured way, and deliver it wherever the audience happens to be. Every content management system and API-driven newsroom workflow in use today rests on that same idea — one we were arguing for, and building, a page at a time in Phoenix.

Editor & Publisher people column from June 1997 listing Arizona Republic appointments, including Howard Finberg directing the information services department

Second Job: Information Services at The Republic

Editor & Publisher’s people column for June 21, 1997, included a short run of appointments at The Arizona Republic — and one of them was mine.

HOWARD FINBERG, director of information technology, also will direct the information services department for the next 18 to 24 months.

Two jobs, with a stated expiration date. The same column noted other changes at the Republic, including Toni Antonellis as director of organizational development, Pat Tucker as education manager, and this one:

STEVE KNICKMEYER, deputy managing editor at the Republic, was appointed managing editor/content

A reminder that in 1997 “information technology” and “information services” were still two separate things inside a newspaper — and that somebody had to bridge them.

Typed 1996 memo from Phoenix Newspapers reporting on a CCI Europe seminar about newsroom technology and reorganization

Technology and a New Newsroom: 1996 Memo

In October 1996 Phoenix Newspapers was invited to a CCI Europe seminar on how news organizations were changing and what technology they would need next. This memo is my report back to John Oppedahl, the senior editor of The Arizona Republic, with copies to Chip Weil, Mal Applegate and Pam Johnson.

The company in the room was good: senior executives from the Chicago Tribune, the Ft. Lauderdale Sun Sentinel, the Orlando Sentinel, De Telegraaf of the Netherlands, Ullstein Verlag of Germany, Politiken of Denmark and the Helsingin Sanomat of Finland, plus CCI’s management team led by managing director Carsten Christensen. Gunther Bottcher of IFRA facilitated. CCI wanted to use what it heard to plan its own direction for the next two to five years, and to shift from an engineer-driven company to one focused on customer needs. The newspaper people at the table liked that idea a great deal.

My summary came in two parts. The good news was that Phoenix Newspapers wasn’t out on a limb:

PNI’s vision of an integrated and fully connected system is a concept shared by all of the participants and being implemented at those newspapers today.

The not-so-good news was that getting there would take a great deal of work — and most of it wouldn’t be technical:

Not only technical or system work, but striving to address issues of how we organize, train, and deploy our workforce.

The workforce piece would be the toughest, with or without union considerations. We were fond of our journalistic traditions and our workflow, and the org chart was easy to manage. But business processes would have to change if the technology investment was going to pay off:

Flying a jet between two cities 50 miles apart is a waste of equipment.

Much of the memo is about the new newsroom. The seminar group predicted a shift toward “content teams” organized around products rather than coverage areas — closer to the way we had already built advertising sales teams. That meant more skills, more training, and an end to the unspoken single-task job description: I’m a copy editor, I don’t write; I’m a reporter, I don’t edit. With no expectation of hiring beyond existing staffing levels, the goal was multi-skilled specialists.

The day of the “designer only” is coming to an end.

The idea I still like best here is the difference between re-purposing and pre-purposing — deciding early that a story will be written for and published in multiple mediums, rather than pushing it through the production system for print and then reusing it. Which also means tracking and archiving every element. Hard enough for print, as I told Oppedahl. Add video, audio and other data types and it gets harder.

The section on communication tools holds up too. E-mail worked one-to-one, but broadcast a request on deadline and most people ignored it, assuming it wasn’t meant for them. What the newsroom needed was closer to shouting a question across the room:

This communication model is a “many-to-many” system that allows everyone to join the discussion.

I pointed to PNI’s Lotus Notes discussion databases as proof we already had the technical ability. What we lacked was the cultural shift. The memo closes with a short list of other issues — content management, production management, user interfaces, and system manageability, where I wondered whether the network computer might replace the personal computer.

Seybold Seminars publishing conference session at Moscone Center in San Francisco, September 1996

Pagination and Paradigms at Seybold

In the 1990s, if you wanted to know where publishing technology was headed, you went to Seybold. The Seybold Seminars conferences were the industry’s gathering place for prepress, typesetting and publishing systems — the vendors, the consultants and the newspaper and magazine people who had to make it all work. This session was recorded live at Moscone Center during the San Francisco show, held Sept. 9-13, 1996.

I was introduced by David Cole, the technology consultant, who took some pleasure in my brand-new and rather vague job title.

Howard Finberg is now the Director of Information Technologies, a promotion that he just received last week at the Phoenix Newspapers Inc. Maybe at some point we will be forced to ask him exactly what a director of information technologies is but until then we would like to hear about the new paradox of buying, installing, and using of a publishing system.

My answer was that I’d let everyone know what the job was as soon as I’d read the description. The talk itself was about the pagination project at Phoenix Newspapers Inc. — replacing 15 aging Information International (Triple I) page makeup workstations, the big Raytheon-built terminals the staff called the “green-eyed monster,” and the design rooms kept dark enough for those screens that people called them “bat caves.” We selected CCI Europe, and by the end of August 1996 we were 82-85% complete on the rollout.

But the point I most wanted to make was that pagination was the wrong question.

We asked ourselves this fundamental question and if you have ever talked about this, if you are thinking about this, if this is a question for you…you really have to ask “do you want to paginate?” and I contend quite frankly, honestly, emphatically that the answer is no…not interested in pagination anymore.

What we actually wanted was a publication database — information in the middle, output neutral, feeding print and whatever came next. And that meant breaking the industry’s habit of treating the newsroom as the sole owner of anything valuable.

… we have a model in our industry that says information of value resides within the newsroom. I say let’s break that model, let’s break the paradigm, and say information belongs to whoever needs it and whoever can make use of it.

Much of the speech was about people, not machines: open committees that included the library and purchasing, cookies and free lunches to get staff to vendor demos, a full-time trainer, a Lotus Notes database of threaded project discussions going back to August 1995, and two “super users” from the design department who hated the title. One of them, Eddie Rossi, was quoted as saying the installation was going very well, “but not very elegantly.”

My favorite line in the whole transcript isn’t mine — it’s my boss’s, quoted secondhand: “if you want to know how to reorganize a newspaper, figure out who has control of the furniture, because that is what it is all about.” Nearly 30 years later, I’d still defend that as sound organizational theory.

A note on the transcript: it was typed from the audio recording, so a few things come out oddly. QuarkXPress becomes “cork express,” HTML becomes “HTMO,” and my confession about being a former Macintosh bigot gets rendered as “math bigot.” I’ve left them as they are.

Title slide reading "Back to the future" from a July 1996 NAA marketing and technology meeting presentation in Chicago

Back to the Future: A 1996 Presentation to NAA Marketing

In July 1996 I presented “Back to the future” at an NAA marketing and technology business meeting in Chicago. At the time I was Senior Editor / Information Technologies at Phoenix Newspapers

The argument started with the bad news:

We can’t get there from here
Unless we change the way we think about our business

That change meant seeing the difference between publishing as an industry and publishing as an activity. Publishers love the industry — and the presses — “Just like the railroad owners loved trains.” But people love the activity. My historical example wasn’t computers at all: in the late 1800s a more affordable printing press gave even the smallest towns competing newspapers.

The heart of the talk was a scorecard, rating newspapers against seven digital consumer needs — knowledge, interaction, networking, sensory experience, ubiquity, aggregation and customization. The tally: two advantages, three neutrals, two disadvantages.

I also warned against the era’s favorite word:

Don’t “repurpose” content
Repurpose our role

And about the delivery debate: “It isn’t about dead trees OR live wires.” Forget online, forget the Web, forget about the wires — focus on information value.

Two outside voices made the point better than I could. Mark Hauptschein, director of strategy and business development at Ameritech:

“The old way of throwing advertising – spraying and praying – will weaken over time. Marketing will become a form of content.”

And Eric Berg, Price Waterhouse director of technology:

“In the late 1990s, getting access to information will no longer be an issue. The real issue will be avoiding information. We’re going to need new technology which will enable us to filter, sort and extract the information which is relevant to us.”

The process section covered the questions we were all avoiding — what is news, what are the jobs, what kind of organization — plus the return of the 24-hour newsroom and a caveat I still like: going from hot type to cold type is evolutionary; going digital is revolutionary. Make sure the paradigm really shifts.

There was good news, too. No new technology has yet replaced an older one, and information providers have always found a way, from newsbooks to newsletters to newspapers. I closed with Darwin — survival belongs to the most adaptable — and with people:

Give them information
Give them tools
Give them training
Give them room

Phoenix Newspapers press release dated January 20, 1995, announcing the CCI pagination system contract

Announcing the CCI Pagination at Phoenix Newspapers

This is the press release Phoenix Newspapers, Inc. issued on January 20, 1995, announcing that PNI had signed with Computer Composition International for a new editorial pagination system. I was senior editor/information technology at the time, and this was the project I led in Phoenix. I also helped other newspapers think through database publishing.

The point I wanted to make in the announcement wasn’t about replacing aging equipment. It was about what a publishing database could do beyond the printed page.

“This is not just the replacement of a pagination system,” said Howard Finberg, senior editor/information technology. “This is a next-wave system that not only delivers electronic page layout but also database publishing. It will give us the flexibility to respond quickly to the changing ways information can be delivered to our customers.”

And on where that information might go:

“In addition to the newspapers’ traditional design needs for ink on paper, we will be able to use the information that pours into the newspapers daily in a variety of ways online, fax, audiotext, CD ROM and eventually the technologies that will be developed in someone’s garage,” he said.

The garage line was a bit of a joke at the time, since Apple Computers started in a garage. Looking back from 2026, it holds up better than the list that preceded it u2014 fax and audiotext are gone, CD ROM is a museum piece, and the things built in garages turned out to be the whole story.

PNI was not new to pagination. The release notes the newspapers began using Information International Inc. (triple-i) technology in 1985 and were completely paginated in 1987, with The Republic, The Gazette and the Arizona Business Gazette paginating roughly 2,000 pages a week. That history mattered: the CCI installation had to coexist with the triple-i pagesetters at the Deer Valley and Mesa production centers and with the triple-i scanners.

What strikes me rereading it is how much of the release is given over to the people who would actually use the system. Johnny Thoegersen of CCI made the WYSIWYG argument u2014 that the same designer could do more pages in the same amount of time, thanks to templates and automatic features u2014 and described the database as a central information repository accessible across departments. But the better quotes came from inside the building.

Dave Seibert, a pagination project team leader at PNI, said the CCI system “will let us pull up data and link photos easily. And the designers won’t have to work in a cavelike, low-light atmosphere anymore. They’ll be able to see a headline in color in their screens, something they can’t do now.”

Jenny Ignaszewski, a Gazette page designer, is looking forward to the new system because “it will make it easier to do wraps, illustrations and typography. We’ll have the capability of doing feature page design more easily under deadline.”

Mike Wilson, project team leader from Information Services, called CCI “the best system on the market today” and flagged the real engineering challenge u2014 the interfaces back to the existing triple-i equipment. The CCI server was to live in the computer room on the third floor of the Phoenix Center. Where the page design system itself would go was, as of the announcement, still undecided.

Installation was scheduled to begin that summer, with the first phase completed in late 1995.

One last artifact worth noting: the contact block at the bottom lists a fax number and an e-mail address, hfinberg@pni.com. In early 1995, listing both was still a hedge.