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Constant Training: New Normal or Missed Opportunity

As part of the grant to The Poynter Institute for the creation and running of News University, an online training program, the Knight Foundation asked that we conduct studies as to how effective training was and better understand the training needs of journalists. One study was called “Constant Training” and it was based on a survey of newsrooms and journalists.  Here’s what I wrote in the introduction:

These results are from an anonymous survey of staff members from 31 newsrooms around the country conducted by The Poynter Institute on behalf of the Knight Foundation.

The survey was conducted in newsrooms that ranged in size from 20 to 150 staff members. More than 1,650 staff members were possible participants for the survey, which achieved a 72.5 percent response rate. The survey was conducted online in June-July 2014.

Is the glass two-thirds full? Or, more important to ask, is it one-third empty?

A third of the journalists in the survey [34 percent] said they received no training in the past 12 months. But the numbers varied widely in different newsrooms. While in some newsrooms, nearly everyone had gotten training, in one newsroom, only 17 percent reported receiving training. In six of the newsrooms, less than half of the staff members had received training. Considering the abundance of free or low-cost training available, those numbers seem strikingly high.

One of the key findings was the hunger journalists had for training.  However, then, as in now, time or the lack of time, was a key factor as whether journalists got the training they needed or wanted.

This raises the point that everyone, especially journalists, lives in a world of constant learning. Each new technology creates new opportunities and new challenges. Which create new openings for training. To be successful in the digital world, a journalist needs to embrace the idea of “constant training” to meet the changing demands of the workplace.

Other results from our training survey are more troubling.

Actually doing the training presents a significant problem. Lack of time was cited by 62 percent of the participants as the number-one factor that prevented them from getting the training they needed or wanted. That’s twice as many responses as lack of funds, the second-place factor, which was selected by 34 percent.

One final point involved the focus of newsrooms in 2014:

The survey also provides an unsettling insight into the focus of the newsrooms surveyed. The journalists surveyed still see their newsrooms as print-centric or straddling the fence. Only one in 10 said that their newsrooms are thoroughly
“digital-first.”

Eric Newton wrote the introduction to the report.

Looking to the Future: 1986 to 2001

In the past, journalism conventions serving management and editors, such as the Associated Press Managing Editors conference, were major events.  Hundreds of participants, dozens of panels and speeches.  So important that the APME published what the called the “Red Book.”  This was a record of the proceedings so those who could not attend would learn what was discussed.

In 1987, the Red Book reported on a panel held in Cincinnati, OH, on “Newspapers After 2001.”  The panel was tasked to look ahead 15 years.  Among the participants:

  • James K. Batten, president, Knight-Ridder, Inc.
  • Louis D. Boccardi, president and general manager, The Associated Press
  • John J. Curley, president and chief executive officer. Gannett Newspapers
  • Katherine W. Fanning, editor, Christian Science Monitor
  • Jeff Greenfield, media critic and columnist, ABC
  • James Hoge, president, New York Daily News
  • C.K. McClatchy, president, McClatchy Newspapers
  • Burl Osborne, president, Dallas Morning News
  • Eugene C. Patterson, chairman and chief executive officer, Times Publishing Company, St. Petersburg, Fla.
  • William O. Taylor, chairman and chief executive officer. Boston Globe
  • Chris Urban, Urban and Associates 

Reading over this edited transcript of the discussion, I was struck how little the panel got right. In fact, I think most of them missed the speeding “technology bus” that was about to crash into their newsprint based business and scatter their profits and employees to the wind. There was discussion about the declining readership — one panelist suggest the industry encourage literacy — and the fragmented advertising market. There were a couple of notable mentions of technology.  Here’s one from Kay Fanning:

We’re being increasingly bombarded by trivia and through the progress of technology it will get worse and worse. With all the world coming to our back door in terms of satellite communications and transportation, the link-up of the global stock market, all aspects of computer networking, newspapers will need a content that offers the citizen a pathway through this hail of trivia. That content will require more substance, more quality, offer more understanding rather than just a lot of information. I believe in the simple bromide of the better mousetrap. If we have a quality that is relevant to the citizens and to the public interest we can easily raise the numbers from 40 to 60 percent. 

I did like the comments from John Curley about improving the visuals of newspapers to make them more appealing:

Presentation is part of it too. Color, graphics, and our ability to do more in that area will be important. I don’t mean to pick on the Cincinnati Inquirer, since we own it, but in yesterday’s paper we went 11 pages in the Life Section without a graphic or photo. and a lot of the contents suggested that there could have been some there. I don’t think that is atypical of most newspapers, and it’s a weakness in a lot of our newspapers too.

Curley was the first editor of USA Today, hence he knew about color and graphics. USA Today was launched four years earlier, in 1982. in 1988, the American Press Institute had a major design seminar looking at the future of newspapers. It was called Design 2000.  Details are elsewhere on this site.  Lots of graphics and color in those prototype newspapers.

TV News’ Future

Also at the convention was Lawrence Grossman, president of NBC News. He gave a talk on “Television News After 2001.” He was sort right when he said:

My thesis is that if you look 15 years ahead to the year 2001, it will be much like what we see now in television news, just as when you look back to 1970, television news was basically like what you’re seeing now.

But take that out a few more years and he was very, very wrong.  He got a few things right.  It was an interesting read.

Electronic Photo Workshop, 1990

Back in the late 1980s and early 1990s, digital photography equipment was rare [and expensive].  I’m not just talking about cameras, but also all the equipment needed to process those digital files into a format that could be used in daily newspaper production. Learning to use these digital photographic tools was the goals the National Press Photographers Association‘s Electronic Photo Workshop.

In November 1990, the EPW was in Tempe, AZ and I served as “Executive Editor.”  The real work, however, done by the workshop co-chairs: John Cornell, Newsday, and Bill Hodge, Long Beach Press Telegram. There were more than 90 participants [see page two of the PDF] and more than two dozen vendors, including Adobe and Apple. 

The published work from the conference was a 32-page tabloid that has photos and stories about life in Arizona. Each story used different combinations of equipment.

I liked what I wrote for the introduction to the publication:

This newspaper is living classroom experi­ment. Our purpose is not to highlight one program, camera, or other piece of hard­ware against its competition.

To the contrary, we wanted to bring to­gether the technologi­cal marvels of our time with the trained eye of journalists using cam­eras. Only by explor­ing technology will we learn how best to use the computer software and hardware that have greatly influenced our newsrooms.

Readers need to !mow of the almost superhuman efforts undertaken by both vendors and participants to publish this newspaper, and the great sense of pride in attempting to capture images that communicate information.. Despite the lure of the hardware and software, the primary purpose of the pages produced here was to communicate.

…

Content was our overall goal. Content married with technology.

There are some other articles that are worth a historical read.

Social Contract with Readers, 1978

The American Society of Newspaper Editors asked Ruth Clark to look at the issues between readers and editors.  She refers to this as the “new social contract.” The study, done in 1978, discussed one of the most important issues, behavior influences and “the changing relationship between readers and their newspapers.”  From the summary:

We know very little about the subtle forces that seem to be weakening the emotional ties of many readers, making newspapers less wanted, less needed or, in extreme cases, resented. Analyzing the chemistry of individual relations is difficult enough; explaining group attitudes is even more challenging.

The present pilot study is an attempt, nevertheless, to provide some preliminary insights into what might be called “The New Social Contract between Newspaper Editors and Readers.” It is an effort to deepen our understanding of findings that have been emerging from major reader surveys of the Newspaper Readership Project.  As a by-product, it is also a demonstration of techniques that editors can use  to establish a direct dialogue with readers and non-readers as part of a continuing search for new ways to increase newspaper reading.

The work was commissioned by the American Society of Newspaper Editors and funded by the Readership Council. It was carried out by Yankelovich, Skelly and White, Inc., under the direction of Ruth Clark.

More that 120 regular readers, occasional readers, and non-readers were interview­ed in informal focus group sessions in 12 different daily newspaper markets, both competitive and non-competitive, chain and non-chain. As a special feature, editors not only observed all the sessions but participated part of the time. 

Straits Times, Singapore, Workshops

In 1993 I taught a series of workshops or training sessions at the Straits Times newspaper in Singapore.  These sessions were aimed at the copy editors and visual editors of the newspaper.  Attendees also came from the Business Times publication, the New Paper and two non-English language newspapers: Zaobao and Berita Harian. 

Actually, there were two weeks of training, with a different group for each workshop.

Workshop goals were:

  • The challenge of serving readers more fully today
  • The challenge of serving readers in the next century

And the topics covered were:`

    • Readership issues
    • Typography & readability
    • Designing
    • Photography
    • Graphics
    • Critique

At the end of each workshop, I looked at the Year 2000 and views of top designers and what the newsroom might be like.  This was based on an API seminar I attended and presented at.

I also did critiques of the Straits Times, the Business Times and the New Paper.

The Explosive Growth of Journalism E-Learning

Part of the mission of Poynter’s News University was to provide research on the whether e-learning would be an effective method of training journalists.  NewsU launched in April 2005 after a short beta period, with 1961 registered users.  In April 2006, the e-learning platform had more than 13,500 users.

NewsU’s success was detailed in its first report: The Explosive Growth of Journalism E-Learning.  Here’s the overview:

The growing reach of the Internet has changed the nature of job training and career development. Training no longer is limited to in-person contact, either by trainers coming onsite or by managers and employees traveling to seminars and conferences.

The Internet is increasingly popular as a delivery system for training – through Webinars, online courses that use instructors, Webcasts and readings, as well as interaction among participants in discussion groups. In addition, many companies such as Cold Stone Creamery, Cisco Systems Inc., and Canon Inc., are turning to online training games on corporate Web sites.

Those in the media industry are also embracing this form of training, with thousands of journalists turning to e-learning to supplement conferences, seminars and in-house training programs. One of the fastest-growing sites for journalism e-learning is News University (www.newsu.org), a project of The Poynter Institute funded by the John S. and James L. Knight Foundation.

Being Part of the News

While in journalism school at San Francisco State University, I was stringer for United Press International. UPI was the second largest wire service in the U.S. during the 1970s.  It was a tradition that one of the college newspaper editors would be a UPI stringer and so I was.  A former SFSU graduate worked as a reporter at UPI and he would often call and ask for a bit of “string” for national stories.  String was just another way of saying comments from around the country that could be woven into a large round-up story.

One such story that not only did I provide string but provide a quote that was in the story involved the firing of Lt. Gen. Lewis B Hershey in 1969.  Hershey was the head of the selective service  system, the draft, and a hated official during the Vietnam war. 

Here’s my quote:

“It’s great that Hershey as a personality is finally getting out,” said Howard Finberg, 20, a student at San Francisco State College. “But the system is still wrong, and that’s what needs to be corrected.”

The image is the wire service teletype copy that was set to newspapers and other subscribers of the UPI national wire. 

This was an interesting period to be a journalist and cover the Vietnam war era turmoil on your own campus.

Changing the Paradigms of Production

In 1997 I was asked to do a presentation about pagination to a group of users of the Harris computer systems. Even thought Phoenix Newspapers weren’t customers, Harris executives thought our experiences installing the CCI system would be helpful in understanding the changes of a new publishing system.

My key points included:

  • New way of thinking
  • New technology
  • New installation model

The slides used in the presentation outline our new approach to new technologies.

Michael Bloomberg on Newspapers

Michael Bloomberg, president and founder of Bloomberg Financial Markets gave a keynote speech at the International Winter Consumer Electronics Show in Las Vegas in 1997.  His speech was about the future of electronic devices and he spent a lot of time talking about newspapers and whether there’s an electronic solution that would make consumers give up on print. [That’s why I’m posting his speech]. An excerpt:

And if we are going to build consumer products, if our businesses are going to grow and let electronic devices replace newspapers they are going to have to provide the same functionality. Now another answer to the problem would be don’t let radio and television become the substitute for newspapers. But find some way to make newspapers more valuable, more economic. And if you think about it, it is a very easy thing to do. Right now we go and we chop down an awful lot of trees in Canada, we haul them to the mill, we grind them up into paper, we put ink on it, we deliver it to the comer newspaper stand or the newspaper boy or girl throws it on your doorstep. You read it once and you throw it away. It is a phenomenally inefficient thing screaming for a technological solution.

Bloomberg also so the coming of streaming television:

No matter how many times people tell you that broadcast is here to stay, the feet of the matter is it is not here to stay. It is so compelling to be able to get what you want, when you want it, independent of everybody else that we are going to give you video on demand no matter what it costs and no matter who’s axe gets gored and people will try to protect their industries. They will try to protect their jobs, but the feet of the matter is, if you look at the public, the public has the interest in getting a movie they go to Blockbuster, they want to see it when they want to see it. The public even goes to the comer movie theater to see it when they want to see it. The public wants to be able to jump over commercials, which is going to be a very big problem. Who is going to pay for all of this? The public wants to be able to stop that football game for two minutes when the phone rings or when the diaper needs changing. And we are going to have to deliver those kinds of products, those facilities, those attributes for television.

His speech had some good visionary moments.

Phoenix Newspapers Enter Cyberspace

The launch of Phoenix Newspaper’s initial efforts in publishing online was covered in The Arizona Republic’s front page on Sunday, June 18, 1995.  The story was written by David Hoye, a staff writer on The Republic. Here’s his lede:

Arizona is getting wired.

By late this year, the best the Grand Canyon State has to offer will be available online, thanks to an agreement between America Online and Phoenix Newspapers Inc., publishers of The Arizona Republic, The Phoenix Gazette and the Arizona Business Gazette.

For the first time, anyone with a computer and an account with America Online will have immediate, 24-hour access to news and information from around Arizona.

You’ll note that the paper’s initial online efforts were on America Online.  It would take a few more months before AzCentral launched on the World Wide Web.

All of David’s stories about the launch in a PDF.

More information about the launch of AzCentral can be found elsewhere on this site.