“Digital Strategy” Items

Emerging Tools and Technology. Presentation in 2000

As vice president of CNI Ventures, I was charged with looking for and understanding new technologies that might impact the newspaper industry and, more important, Central Newspapers, Inc. I gave a presentation to the Interactive Newspaper Conference in early 2000 that explored a few of these new tools, including:

  • Brightstreet, a coupon site
  • NexTag, a shopping comparison site
  • Everstream, an audio streaming service
  • Kabango, an Internet radio
  • Palm Pics, a device from Kodak to allow the Palm Pilot to take pictures
  • Webphones, a Nokia device [way before the iPhone]
  • E-Ink, electronic ‘ink’ display [think Kindle, which used that technology]

Of all of the technologies discussed, E-Ink has proven the most successful.

How Consumers Spend Their Media Day

How consumers use media has always been an interesting topic. However, it never really got the attention of those at the top of newspaper organizations.  One of the better studies was this one:

The Center for Media Design at Ball State University conducted the Middletown Media Studies in 2003-2004. These investigations tracked the ways in which ordinary Americans residing in and around Muncie engage with the many new forms of media available in the twentieth century. More details are available in the CMD Reports and White Papers listing.

Here’s a copy of a paper about the study in the International Digital Media & Arts Association Journalism from Spring 2004.

Here’s a link to Ball State’s documents about the project.

“You May Need to Rethink Your Whole Organization”

I wrote an article the American Society of News Editors [ASNE] in October 1996 about how organizations need to rethink their structures and workflows when the introduce new technologies, such as pagination. Here’s my lead:

Pagination is an “old” technology. More importantly, pagination will not help a newspaper in the “new media” landscape of today. What’s really important are the opportunities of a publication database system. We can develop all the online, fax, and other new media products in the world, but unless we are lucky enough to be hiring dozens of new employees over the next ten years, we need to figure out better ways of using our existing resources of staff and equipment.

The article was based on a speech I gave at a Seybold Conference earlier in 1996.

The ONA Digital Credibility Report

This is a PDF of the Online News Association study on digital credibility, co-authored by Howard Finberg and Martha Stone with assistance from Diane Lynch. Here’s what the goals of the project were:

ONA’s Web Credibility Study, for which it was awarded $225,000 from the John S. and James L. Knight Foundation (www.knightfdn.org), is studying the impact of technology and the Internet on the gathering and dissemination of news.
The study will work to develop and promote principles and guidelines for online journalism focusing on proper relationships between editorial content, advertising and e-commerce; the development of ethical standards and avoidance of conflicts of interest; and appropriate use of hyperlinking in a journalistic environment.

Presentation of ONA Digital Credibility Report

Here’s a copy of the main online credibility presentation given at the ONA convention in 2001. The goal was to share the results of the ONA Credibility study conducted in 2000-2001. This PDF includes notes or a script for the presenters. It has the key elements the authors wanted to share with the audience. I conducted the survey work and wrote a large section of the report and was responsible for creating the presentation.