This is a collection of memos and reports that I wrote during my time as a media and technology consultant. I formed The Digital Futurist Consultancy after I left Central Newspapers in 2000. CNI is Gannett Corp. and I was “made redundant.” Among my clients were the McClatchy Co., MediaNews Co., the San Francisco Chronicle, the Online News Association and CCI publishing systems. During 2002 I became the Presidential Scholar at The Poynter Institute. Some of these memos are also reflected in the “Analog to Digital” timeline, which is the heart of this project.
In 2005, the Newspaper Association of America [NAA] asked the Digital Futurist Consultancy to undertake a research and communication project to help newspaper companies better leverage their digital sites [the Web] to sell more advertising in their analog editions —
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