This is a report from Editor & Publisher of Nov. 6, 1993, written by David Astor, covering the American Association of Sunday and Feature Editors convention held the previous month in Philadelphia. The headliner was Matthew Lesko, the New York Times Syndicate columnist behind “Mr. Info,” whose specialty was telling readers how to pry free information out of the federal government. Lesko’s best line was about a federal pasta expert:
I talked to a government expert on pasta who’s been studying pasta for 10 years. No one asks him about it. He’s like the Maytag man! I couldn’t get him off the phone.
Earlier in the convention I moderated a session about feature sections in the 1990s. Astor identified me as an Arizona Republic/Phoenix Gazette news executive
— my title at the time. The panel included Leonard Downie Jr., executive editor of the Washington Post; Patrick Yack, managing editor of the Eugene, Ore., Register-Guard; and Jane Amari, managing editor for design and features at the Kansas City Star.
The discussion centered on how the walls between sections were coming down.
The line is blurring between feature and news sections.
Downie noted that news sections were running more feature stories and feature sections were carrying more hard-hitting pieces. Yack said his feature staff wrote regularly for other parts of the paper and often put profiles on the front page. Amari pointed out the flip side: moving feature stories to Page One makes it harder to fill the feature sections. The panel also talked about the difficulties of paginating feature sections, while agreeing that, on balance, pagination was a welcome development.
Technology was the other thread. USA Weekend editor Marcia Bullard urged feature editors to get involved in fax, audiotex and on-line services as a way to build a “power base” at their papers. Downie’s response is the line I’ve remembered:
We have to use and harness these media to take our products to new audiences. Gadgets are allies, not threats. But they shouldn’t take away from intelligent editing and good reporting or we’ll die and there won’t be anything to resell.
He added that readers would soon have access to “tailored” information through new media, but that Newspapers will be the one place with a smorgasbord of everything.
The story closes with AASFE board business. Susan Bischoff of the Houston Chronicle became president, succeeding Sue Smith of the Dallas Morning News. I was listed as one of the regional directors, along with Jane Marshall of the Houston Chronicle and Betsy Moye of the Charleston, S.C., Post and Courier.